However, it also has the potential to help fuel Embracer’s future acquisitions. “CrazyLabs is one of the top hypercasual publishers around and brings with it a large monthly active user base that not only generates significant ad revenue, but provides a platform for cross-promotion for Embracer Group’s wider mobile portfolio,” Sensor Tower mobile insights strategist Craig Chapple told GameDaily.Įmbracer said Crazy Labs complements its existing mobile studios, Deca Games and A Thinking Ape, and will get a “solid outlook for organic growth as well as a platform for acquisitions” in return. The holdings company will continue pursuing additional mergers and acquisitions moving forward, and Crazy Labs in particular is well positioned to help Embracer realize these goals. All eight studios must generate a combined $696 million (6 billion SEK) by March 2029 to receive maximum additional consideration from the deal. “Brick by brick we continue to improve our operating groups and consequently Embracer as a whole.”Įmbracer expects the acquisitions to boost its sales by $232 million to $340 million between now and the end of March 2023. “I am excited to welcome more than 500 great talents across a wide range of well established businesses that further diversify and strengthen the group across the world from day one,” Lars Wingefors, Embracer co-founder and CEO, said. The move will help Embracer expand its portfolio into multiple new segments and offers a solid foothold in the mobile space in particular.

Embracer Group has acquired eight studios, including Tel Aviv-based Crazy Labs and Duke Nukem developer 3D Realms, in a deal amounting to $313 million (2.7 billion SEK), the Stockholm holding company announced.

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